Anybody can build a website. It's really never been easier to get something up online. If you just need something, anything, up, go to Squarespace or Wix or wherever and you'll get a site together before lunch.
But that's not why you're here. You want a site that makes you look like the big deal that you are. You want something that's so compelling that visitors just can't help themselves from getting whatever it is that you're selling.
You want a site that says what it is that you want to say. That has that phrasing that's in your head but just out of reach of your tongue. You want a site that brings the blurry vision you have into crisp, pixel-perfect reality.
That's hard. That's what we do – websites that are messages first, technical bits second.
For a long, long time, our team has done award-winning, needle-moving work for some of the biggest brands in the world. Are you going to be next?
The first thing we have to do is really figure out what makes you matter. Who is your audience? What problem do they have, that you solve? Why are you the best way to solve it?
This starts us on the path to designing everything else. What do these people need to know? How can we make the best argument? Can we answer all their questions before they even have them? We think about user journeys, social proof, and how people actually behave.
You can't strip out all of this stuff from your website and expect to get anything good. If you want proof, just imagine what this site would be like if you removed all the words. Your message is the important part, the website just happens to be the the biggest way in which you share it.
But, we do make sure you that the site is great in all the ways a site needs to be great. It will be attractive and fast, it will look good on all sorts of devices, and it will have all the modern bells and whistles a site needs. But, again, those are all table stakes. For what you need, the technical part is the easy part – you don't need to get caught in the weeds here.
Throughout all of this, we move quickly. Long, drawn-out schedules produce worse work than projects where we keep our shared foot on the gas.
We're talking marketing websites, baby. Professional service firms, nonprofits, thought leaders, political causes, B2B and corporate, real estate, tourist destinations, and government agencies are just a few of the types of organizations we've done work for.
Do you struggle to talk about your work in a way that people get? Does your current website mention anything about "dynamic solutions," "shifted paradigms," or some other meaningless jargon? Then we're going to do wonders for you.
So many sites are broken, and its often because they try to do too much. Most of the time, we find ourselves dialing back the scale of the site to focus more on quality. Less, but better. Every pixel, every word, has to be carrying its weight.
Though we're all about linking out to separate a Shopify or other similar storefront. Between you and us, that's probably the best solution for like 90% of use cases.
There are a ton of great platforms we can embed or drop a link to for those things, but we're not here to reinvent the wheel. Sell a course or embed a calendar? That's cool. Build a custom social network? Nope.
Again, if you just need a business card in a browser, you can get a website up for less money. We know we're not the cheapest option on the market, but you get what you pay for. This work is a strategy and messaging intensive, with a website as the output.
Ben Guttmann spent ten years running a big-shot full-service marketing agency, and he's written an award-winning book on how brands and leaders can become better communicators. He's been trusted by some of the best clients in the game – including the NFL, Comcast, and I Love NY – and he's led messaging-first website projects that have been seen by tens of millions of users.
Through Fluency Shop, we bring the science-backed design lessons of Simply Put to your brand.
Projects can take a few weeks or a few months, but result is always the same: a website that makes your brain tingle – and makes everything else you do easier. If this sounds like something you need, drop a note and we'd love to talk about teaming up.